Creative Crush Wednesday: Design*Sponge

Welcome to our very first Creative Crush Wednesday! This is the first in a regular spot featuring some of our favourite creative peeps online.

An oldie but a goodie, we thought we should kick things off with a tip of the hat to one of our favourite ways to procrastinate research – Design*Sponge.

What’s not to love about the constant style updates on everything one’s little crafty heart could yearn for? Many an hour at A Visual Sensibiltiy Headquaters has been spent with utterings of “oooohhhh, that’s LOVELY!” and “so clever!” and “oh Ali, why didn’t we think of that first?!”

For those of you who have yet to stumble on the wonder of Design*Sponge, here they are in their own words:

Design*Sponge is a daily website dedicated to home and product design run by Brooklyn-based writer, Grace Bonney. Launched in August of 2004, Design*Sponge was declared a “Martha Stewart Living for the Millennials” (NY Times, 2008) and features store and product reviews, city, product, and gift guidesdiy projectsbefore & after furniture and home makeovers, home toursrecipesvideosand podcasts, and trend forecasting. In addition, Design*Sponge is dedicated to covering student design, national and international design shows. The site is updated constantly throughout the day (with an average of 6-10 posts a day), and attracts a core group of devoted readers. Design*Sponge currently has 65,000 daily readers on the main site, over 94,000 readers reading via RSS, and 130,000 Twitter followers.

Er, yes, read that again folks, 65,000 daily readers on the main site, over 94,000 readers reading via RSS, and 130,000 Twitter followers = !!!!!!!! Now you get some idea of the guru that Grace Bonney has become for so many ‘artsy’ folk. Personally, we love her for:

  • the generous amount of posts per day (ok, we know she has help from her great editorial team, but really, so many planning sessions, so much research!)
  • the eye candy – such a keen eye for colour, texture and trends…. which are then echoed quickly in online crafty arenas like Etsy (not that there is anything wrong with that; the trending forecasts on D*S are so hot and on the mark that it is only a matter of time before the rest of us catch on anyway)
  • BizLadies – oh the wonderful tips, hints, advice and outright reassurance for those of us starting out in the world of arty entrepreneurship.. if you are an Etsian, online seller or just thinking about sharing your talents with the world, put down your cup of tea and go immediately HERE!
  • Whilst we love a good drool over the vast array of treats featured on D*S, our less than millionaire real-lives appreciate Budget. This ever evolving list of gifts and home items provides a reassuring burst of possibility without scrimping on strong design.

If this isn’t enough to send you running to your keyboard, there’s also DIY, before and after makeovers, and recipes…. oh the goodness!

All this D*S loving has us all a quiver. Off we go for some more ‘research’….



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